Type: Branding
Tools: Adobe Illustrator | Adobe Photoshop | Adobe After Effects
Senior show & celebration 2024
The Senior Show & Celebration is a long-standing tradition at Pennsylvania College of Art & Design, where senior Illustration and Graphic Design majors come together to develop a cohesive concept and brand identity for their final thesis showcase in May. This highly anticipated event welcomes between 200 to 300 guests, including industry professionals, community members, friends, and family, who visit the campus to view the students' work. It serves as both a celebration of creative achievement and a platform for graduating students to share their design journeys, skills, and unique perspectives with a broader audience.
Be The Light
I developed the branding for the 2024 Pennsylvania College of Art & Design: Senior Show & Celebration around the theme “Be the Light”. This concept was inspired by my personal experience of moving to a new city and starting over at a different college, a journey marked by resilience, change, and the pursuit of new opportunities. Be the Light represents how each student brings their creative spark, contributing to the collective energy of PCA&D, strengthening its community, and lighting the path for those who follow. I designed the concept to resonate on both a personal and shared level, inviting each graduating student to see themselves as an essential part of the light that defines our class. Using the college’s signature color palette, I created a vivid swirl of colors that celebrates the wide range of design skills, experiences, and personal stories that have shaped us into who we are as artists and designers.
PostCard Print
Print Display
Print Display
