Be the light

The Senior Show & Celebration is an annual event at Pennsylvania College of Art & Design that welcomes community members, local businesses, students, and supporters of the arts to explore the diverse creative work of the graduating class of 2024.

My art direction for this meaningful branding opportunity was inspired by my journey, navigating a sudden transition after the closure of my former school, Hussian College of Art in Philadelphia. Drawing from the college’s existing branding kit, I used its color palette to symbolize the creative spark within each student, capturing the essence of their resilience and expression. This visual identity reinforces the theme: Be The Light, a reminder of the brilliance that each graduate brings into the world.